MUDLICK TAPHOUSE REBRAND + MERCHANDISING

Mudlick Taphouse, a local brew pub staple, was in need of a brand refresh that better represented the quality ingredients, sourcing and preparation of their food and cocktails, yet reflected the strong heritage of the brand and location. I explored several logo options that fit the key brand attributes of fresh, quality, local, hand-crafted and scratch-made. Ultimately, we developed not only a logo, but a system of design elements that worked together to visually tell the brand story.

Creative Direction: Wendy Jenkins
In collaboration with Jinx Agency

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