Holloway was looking for a refresh of their brand and a new approach to how they visually represented their products to appeal to a new generation of athletic talent. We developed a new look and feel that felt more in line with popular athletic brands by using bolder graphics paired with photography that featured authentic expressions and in-motion action shots. Throughout the relationship, we produced several seasons of catalogs and digital merchandising that included concept, photography (ideation, planning, art direction) and design.

Creative Direction: Wendy Jenkins
Copywriting: Drew Collins
Producer: Lyndsey Phillips
Photography: Eric Wagner