The Melting Pot tasked us with creating quarterly campaign promotions from photography concept to creating POP merchandising and advertising. One of the largest launches was the introduction of the grill to The Melting Pot table. My role was working with the team to ideate and create a three-part campaign (pre-launch/launch/post-launch) to promote the new addition, from concept, photo art direction to execution of social ads and in-restaurant materials.

Creative Direction/Design/Photo Direction: Wendy Jenkins
Design: Rachel Winner
Copywriting: Jen Licon-Conner